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CARGO CHAIN
Digital AI cargo exchange platform
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The platform's algorithms answer the questions of cargo search, transportation routing, choice of the optimal transport (carrier), and so on. As the project developed, algorithms are replaced by AI. The main innovation of this digital platform and its difference from other "freight exchanges" is its fully automatic operation, and the ability to independently calculate and offer all optimal solutions in the field of freight traffic.
Automatically calculates both the best routes and the most cost-effective supply chain. The use of AI allows both to fully automate the administrative processes of transportation of goods, and to automate the transportation of physical goods using unmanned vehicles and fully automated warehouses, etc.
Problem statement
How can I create a cargo exchange platform that effectively represents the business of the company to potential customers and other logistics business partners? And how can I simplify it with the use of artificial intelligence (AI)? How can I communicate the new solution to the relevant stakeholders?
Methods and theories used to answer the problem statement:
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Qualitative & quantitative research
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Empathy map
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User-personas
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Business model canvas
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Jobs to Be Done (+Job story, Hiring table)
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How Might We (+Affinity walls)
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Sitemap
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Brand identity (Creative brief, Style tile)
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Wireframes
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Interactive prototype
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Digital case study
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In brief, my goal for this project was to deliver a new innovative cargo exchange platform by creating suitable visuals and using AI features on the platform towards that new experience. To achieve that, I have researched users’ and companies’ needs to create the most suitable platform and to deliver its services in the right way. To understand the case I was working on, relevant business research was made, which helped me visually implement the services using AI functions that will help to simplify the website's performance.
Field research was carried out to effectively represent the company to potential customers and future business partners. With the help of the produced interactive solution, the company can present the startup in the upcoming Business Incubator meeting and start the development and launching process later on.
During the project, I learned a lot. The biggest gain in my eyes was gathered experience working in close cooperation with the company and the target audience. I could experience what my future job will look and feel like. It was both challenging and exciting as I have never worked on such an advanced and serious case.
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