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GRUNDFOS

Personalized mobile app for B2Bcustomers

With a strong focus on offering homeowners the highest quality choices for comfortable and sustainable homes, Grundfos's mission is to keep it at the top. Grundfos has announced ambitious targets for its business for 2025 partnering up with the digital agency Valtech, the client in this project. Currently, Grundfos is focusing on DBS customers (DBS = Domestic Building Solutions targeting family homes), and to achieve the target, the company has identified 7 key moments where customer experience portrays a big part in. The post-purchase key moment was identified as an important aspect considering that B2C customers expect the home expenses to be long-term.

Problem statement

How can Grundfos incorporate a digital solution, focusing on providing more customer control in the post-purchase phase?

Methods and theories used to answer the problem statement:

  • Desk research

  • Interviews

  • Corporate brand identity matrix

  • Empathy map

  • Jobs to Be Done

  • Customer journey

  • Wireframes

  • Interactive prototype

I developed my UX Design and user-oriented solutions skills the most during this project. I gained new experience and skills as a result of working with different design tools and methods. I have always been passionate about UX design and how the user and company merge into one solution and this project gave me a lot of freedom and possibilities in the area.

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