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ARLA
Sustainable farming program
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Arla is committed to high standards of animal welfare, high-quality products, and food safety. Not only do they want to fulfill their customer’s needs, but they also take action toward improving their sustainable farming. Arla Foods farmer owners are already among the most climate-friendly dairy farmers in the world, producing milk with less than half the average emissions per liter compared to global dairy production.
Problem statement
How can we make it easy for Arla’s farmers to collect and enter their data 4 times a year?How to encourage Arla’s farmers to contribute data on how they are or can reduce their carbon footprint?And also how can we make the survey more user-friendly and more effective so the users enjoy filling it out and coming back to it?
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Methods and theories used to answer the problem statement:
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Desk research
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Interviews
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Empathy map
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Value Proposition Canvas
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Personas
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User scenario
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User journey
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2x2 Matrix
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Jobs to Be Done
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How Might We
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Creative brief + Style tile
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Mood boards
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Sitemap
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Sketches & Wireframes
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Mockups
We were very fortunate to perform a few usability tests and to observe and hear directly from the users how they perceive, think, and feel about our solution, and we’ve spent a lot of time reflecting on the users’ feedback and making changes in our prototype.Moreover, the final prototype and the proposed idea of separating the required data into different sections were perceived positively by the target audience and the company. Furthermore, the idea of making the platform more interactive for the users proved to be more effective.
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